I’m Shane. I do senior-level odd jobs for lean enterprises with lofty aims.
When exec teams need to adapt, get unstuck, or navigate chaos, they call on me. I’m a tenacious problem-solver. I’m a quick study, assimilate seamlessly, ask tough questions, navigate graciously, use generative AI well, galvanize people, and spearhead creative, implementable solutions. Obstacles fall.
Service:
Sync strategy and ground-level action
I identify the gaps between strategy and daily behavior, then translate the strategy so the day-to-day actually aligns, including steering through the messy middle where so many efforts flounder.
In real life: As Chief Strategy Officer turned COO at the American Council on Exercise, I held the C-suite steady and implemented provocative new strategies through a stretch of real marketplace disruption.
Service:
Lead big shifts, AI and otherwise
So many executive teams need to lead profound change. Right now that often means AI: teams caught between hype and fear, with no real sense of what it means for them or strategy to put it to good work. I get them past both, to clear decisions and real momentum.
In real life: I crafted the enterprise AI adoption strategy for a leading global outdoor-recreation brand and was retained to lead the rollout. I completed the MIT Sloan executive education program on the implications of AI for business strategy, and I’m a daily gen-AI power user.
Service:
Pressure test the hardest calls
I am a confidential, neutral sounding board and decision ally for the choices that are wildly consequential for the business, and on the things that aren't easy to field with your team, your colleagues, or your board.
In real life: Six years as a practicing executive coach for CEOs and other C-suite officers, in high-growth tech, consumer brands, health systems, and national nonprofits. Certified executive coach. Published on leadership in The CEO Magazine, Senior Executive, and The Startup.
Service:
Design + facilitate consequential conversations
On complex, even systems-level problems, I design and run conversations to get rooms full of smart, accomplished people talking honestly, thinking creatively, and solving together.
In real life: I have 14 years as a strategic-planning project manager and facilitator for executive teams, national nonprofit boards, cross-sector coalitions, and systems-change task forces … in healthcare, wellness, outdoor recreation, technology, public service, and more. I’m a Certified Master Facilitator.
Service:
Run comms and public affairs
I craft high-stakes messaging and run soup-to-nuts communications efforts. These days I leverage the ways AI learning systems can sharpen communications over time to secure more meaningful wins.
In real life: I designed the narrative strategy and editorial architecture behind a social-venture-funded political advocacy organization's messaging-testing platform, turning campaign content into a continuous learning loop that tests and sharpens messaging across audience segments ahead of ballot initiatives. Was once communications director for a third-party U.S. presidential campaign.
About
For 20 years I've been the person a CEO or board turns to when the stakes are high, answers are elusive, and the path forward is all murk.
I’m a chameleon, so the work takes whatever shape the client challenge needs. My varied experience makes that easy for me:
I've run strategy and operations in the C-suite of a global nonprofit.
I've built AI adoption strategy for Burton Snowboards and been asked to stay and help lead it.
I've coached senior executives at outfits from private-equity-owned software businesses to global philanthropies.
I’ve helped leaders work through their hardest people problems, brought rooms full of strong personalities into alignment, and run communications when conditions were dire.
Different lanes, same job: help the person in charge, and the organization behind them, get through the difficult thing well.
I don't seek the hot seat. I help the people in the hot seat succeed.
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